| HOTEL INDUSTRY E-MARKETING EXPERT JOINS WIRED ISLAND |
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Brings extensive experience in improving booking and ROI through on-line marketing
PROVICENCIALES, Turks and Caicos Islands – October 20, 2008 – Wired Island, the leading full service marketing agency in the Turks & Caicos Islands, today announced that Val Kalliecharan has joined its team. Kalliecharan, a veteran of the hotel industry, will be heading up the firm’s e-marketing and on-line booking services, including overseeing the launch of the Turks & Caicos first locally-based, TCI-only reservation center.
Kalliecharan joins Wired Island from Pacrim Hospitality in Halifax, Nova Scotia, one of the largest hotel operators in Canada. At Pacrim, he ran the Intergy division, which oversaw Pacrim’s call center, on-line reservations and e-marketing operations. In that role, he managed the reservations operations for more than 60 properties and was responsible for more than $1.5 million in bookings per month. Kalliecharan managed both the voice call center operations and agents, as well as e-marketing solutions for a broad range of properties across North America in the Pacrim portfolio.
“We are very excited to have Val on board and help us offer a great new set of services just for Turks & Caicos based properties and tourist businesses. His experience and understanding of how companies can best use the Internet will be a valuable addition to the capabilities we can provide to our clients,” said Mike Sottak, president of Wired Island. “In addition, Val understands the sales and reservation process, with a track record of high sales closing rates and high levels of customer satisfaction for his clients. I am confident his addition will translate into great results and ROI for Turks and Caicos hotels, resorts and villas that use our services.”
Originally from Trinidad & Tobago, Val Kalliecharan graduated from York University in Toronto, Ontario, Canada in 1995, with a Bachelor of Arts degree in Computer Science. Val began his marketing career with Canadian online retail giant Chapters Online and transitioned throughout the years into progressive web marketing roles with Bell Canada and a family owned hotel in Tobago. Since then, he’s moved into a leadership role with Canada’s Pacrim Hospitality in 2001 where he spearheaded the success of their e-marketing and reservations division, Intergy.
About Wired Island
Wired Island is the leading full-service marketing agency in the Turks & Caicos Islands, offering award-winning graphic design, advertising, public relations, Web/interactive and event marketing services. Wired Island’s background is steeped in innovation, creativity, and high technology - experience it uses to effectively target customers and drive sales on a worldwide basis. The firm takes a strategic, results-focused approach to the unique challenges and opportunities faced by Turks and Caicos-based businesses. It leverages its local knowledge and presence to deliver effective programs and world-class customer support to a broad range of clients in the tourism, travel, hospitality, real estate, retail, non-profit and government sectors. Wired Island’s clients include the Turks and Caicos Tourist Board, the Turks and Caicos Hotel and Tourism Association, as well as many other public and private sector businesses and organizations. |
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